Calling the Shots 话语权时代

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Alibaba's Succession Saga Continues
Alibaba-style power struggles, punk rocker Jack Ma, and some existential questions asked.
 • 
Ivy Yang
2
TSMC's Soft Power: Crafting an America-Friendly Narrative
Huawei Mate 60, delays at TSMC's Arizona fab and how TSMC manages its reputation in the US and balances the complex tech, regulation and geopolitics in…
Happy Labor Day!
Chats, Koch brothers, authenticity and Rousseau from Yours Truly.
 • 
Ivy Yang
August 2023
TikTok's PR and Perception Pitfalls
TikTok's American reality, a missed opportunity to reset the narrative, and some PR dos and don'ts. Also Succession memes.
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Ivy Yang
Temu, Shein and the 'Zero-Sum Game' of Cross-Border E-commerce
Temu and Shein are getting unwanted attention. Their recent snafus and the "Shedding" PR strategy analyzed.
 • 
Ivy Yang
1
Analyzing Alibaba's Earnings: Taobao DAU, a farewell address, and the Two-Pronged Communication Strategy
Taobao DAU, Jiang Fan's return to the Partnership, a farewell earnings call and the dual-track IR communications strategy
Published on Calling the Shots 话语权时代 • 
Analyzing Alibaba's Earnings: Taobao DAU, a farewell address, and the Two-Pronged Communication Strategy
Taobao DAU, Jiang Fan's return to the Partnership, a farewell earnings call and the dual-track IR communications strategy
 • 
Ivy Yang
Introducing Calling the Shots
A newsletter on bridging the U.S.-China Communication Gap
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Ivy Yang
2
All my writing in place
Links to all my analyses in Chinese and English. *You will need an FT Chinese subscription to read. Or you can read the available Wechat articles in…
 • 
Ivy Yang
TSMC's Soft Power: Crafting an America-Friendly Narrative
Huawei Mate 60, delays at TSMC's Arizona fab and how TSMC manages its reputation in the US and balances the complex tech, regulation and geopolitics in…
 • 
Ivy Yang
Discourse Power X Following the Yuan: Why Won't the U.S. Ban TikTok?
There are many reasons to ban TikTok, and national security concern tops the list. But the word has become synonymous with an omnipotent mandate to…
 • 
Ivy Yang
January 2023
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One of these days I will find enough courage to start a substack.
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Ivy Yang
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